Work With Linda

I work with founder-led and franchisee businesses who are ready for their next chapter of either growth, stabilisation or scale but need sharper strategy, stronger systems, cleaner workflow and better performance to get there.

My work sits in that rare space where my role is to help you with your own clarity and then execution, whether that is you, your team or me doing the execution.

I help owners step out of the noise, see the whole board, decide what actually matters, so they can build a business that runs cleanly, profitably and sustainably.

My work is grounded, human and direct. I help founders breathe again, see clearly and make confident decisions.

As a Fractional Transformation Lead, I can step in part-time to reshape how a business performs across strategy, systems, structure, people, capacity and delivery. It’s the impact of a senior operator without the overhead, and the speed of a small-business mindset applied to organisations that want results sooner rather than later.

Experience & Track Record

I’ve spent more than two decades working across finance, operations, people, culture, product-based businesses, licensing and franchise models, software, advisory and small business.

Earlier in my career, my husband and I built and sold several businesses, including one acquired by a publicly listed Australian company. That experience shaped the way I think about scale, value creation, commercial discipline and the true cost of growth.

I’ve grown teams, built systems from scratch, supported exits, navigated restructures, mentored leaders, and guided owners through the messy middle stages where everything feels too fast, too heavy or too uncertain.

"Small businesses value the speed and pragmatism. Medium-sized businesses value the commercial insight. Everyone values having someone in their corner who can carry weight without needing a full-time seat at the table."

The Founder Perspective

Alongside my consulting work, I’m also the founder of BodFood, our clean, Australian-made haircare brand. Building BodFood keeps my strategic work deeply practical, everything I teach, I also apply.

Product development, cashflow, supply chain, team, customer experience, creative direction, marketing, wholesale.. It's all part of my lived experience and current life. And because BodFood is intentionally an independent Indie brand, I still handwrite every note that goes out with each order, whether it’s for a long-time online customer or a stockist on the other side of the country.

It’s steady, deliberate work that reminds me every day that small touches still matter and that old school connection and intention have great impact and meaning.

This dual life of strategist and creative maker gives me a cross-section of insight founders value. I understand the pressure, the pace, the decisions and the emotional load because I live them myself.

Services

Business Strategy & Performance Consulting

For founders who want clarity, direction and commercial discipline. Together we sharpen your strategic priorities, remove operational drag and align the business so growth becomes clean rather than chaotic.

Fractional Transformation Lead

When you need a strategic operator but not a full-time executive. I step in part-time to redesign systems, lift performance, streamline workflow, strengthen leadership and rebuild the rhythm of the business.

Growth, Systems & Scale Support

For businesses expanding, licensing, franchising or preparing for a more sophisticated operating cadence. I bring structure, repeatability and decision-making frameworks that keep growth controlled and sustainable.

People & Performance Advisory

Culture, accountability, communication, team structure and leadership clarity. I help founders build capable teams with less drama and stronger performance.

Crisis & Pivotal Moment Support

When something breaks, blindsides you or shifts unexpectedly. You get fast access, rapid clarity and grounded guidance in the moment.

Financial Discipline & Commercial Modelling

Cashflow clarity, profitability resets, scenario planning and simple frameworks for decision-making. I help founders understand the story their numbers are telling and how to change it if it’s not working

Who I Work With

Founders and Franchises across all stages of business:

Start-Up → Growth → Stabilisation → Scale → Redesign → Exit

We tailor the work to match the season your business is in, not the other way around.

Pricing & Ways to Work Together

I take on a small number of founder-led and franchisee businesses each year so the work stays deep, fast and commercially meaningful. These are the key ways we can work together in 2026.

Advisory Role & Light Duties

$1,000 per month

Approx. 3 hours of support each month

For founders wanting simple clarity, direction and a thinking partner.

Includes:

Monthly 60-minute session

Up to 90 minutes implementation

Email guidance

No urgent or crisis support

Examples:

Drafting important copy

Creating simple systems

Reviewing messaging/plans

Stuck decisions

Best for calmer seasons, maintenance mode or past clients wanting steady support.

POPULAR

Strategy, Support & Implementation

$2,000 per month

Approx. 6.5 hours of support each month

For businesses wanting clarity, momentum and some hands-on help and implementation.

Includes everything in Advisory, plus:

Fortnightly check-ins

Message access for quick questions

Up to 4.5 hours of implementation

Expanded Examples:

Strategy around organisational roles

Drafting sensitive emails

Planning difficult conversations

Improving small workflows

Best for steady but growing businesses and founders wanting structure and regular contact.

Full Partner

$4,000 per month

Approx. 14 hours of support each month

For founders who want someone properly in their corner every week.

Includes everything in Strategy & Support, plus:

Weekly check-ins

Real-time support & priority access

Up to 10 hours implementation

Team support

Expanded Examples:

Performance plans & team issues

Restructures & major hires

Drafting professional letters

Building systems after breakdowns

Best for growth, change, complexity or founder overload.

One-Off Sessions

$350 per hour

A single, focused 60-minute session for a decision, issue, opportunity or moment of overwhelm.

Productive, impactful, no follow-up or ongoing support.

Focus Streams

Within any monthly plan, we can dedicate a quarter or half-year to a specific theme (e.g., Culture, Hiring, Financial Clarity, Systems, Leadership).

You choose the focus. We build the structure around it.

Optional Add-Ons

Team Workshop / Performance Reset — $1,500 Systems or Structure Audit — $2,000 Crisis Support Week — $1,000 Founder Planning Half-Day — $1,500

How I Work

I’m not a traditional coach.
I’m not a consultant with a binder of templates.
I don’t disappear between sessions.

I work beside you, the way small business actually works: conversations, moments, decisions, mess, clarity, forward motion. You get my brain, my experience, my honesty and my calm, centred influence.

Transformational Work (Optional)

Alongside my commercial work, I’m also trained in William Whitecloud’s Creative Development Coaching. Some of the most successful CEO’s in the world have used this style of coaching and that of Robert Fritz.

This work is rooted in deeper, identity-level work for founders seeking clarity and alignment from the inside out. Often founders are drawn to this type of work when they recognise they are the bottleneck. If this sounds like you, lets chat to see if this style of coaching is what you actually need before engaging in strategic advisory.

Next Steps

If one of the options feels right, or if you're unsure which level of support fits your business season, get in touch. We’ll talk through where you’re at, what you want next, and what structure will serve you best.

Get In Touch

Overview