Avoiding the “What’s In It for Me?” Trap in Relationship Building
The biggest mistake many professionals make in relationship building is approaching it with a transactional mindset. When you focus solely on what you can gain, you risk alienating potential partners. Instead, think of how you can serve them—true success comes from creating mutually beneficial relationships.
The Wrong Approach: “What’s In It for Me?”
Erodes Trust: A self-serving attitude can come across as manipulative.
Limits Growth: People are less likely to refer or collaborate with someone who only cares about personal gain.
Short-Term Results: Transactional relationships rarely stand the test of time.
The Right Mindset: “How Can I Help?”
As Zig Ziglar famously said, “You can have everything in life you want, if you will just help other people get what they want.” Here’s how to shift your focus:
Understand Their Needs: Ask questions and listen intently to understand what matters most to them.
Provide Value First: Share resources, make introductions, or offer advice without expecting anything in return.
Focus on Mutual Growth: Look for win-win scenarios that benefit both parties.
When you approach relationships with a giving mindset, you’ll find that opportunities naturally come your way.